Role

Lead Designer

Project Scope

Sub-brand Development, Logo Design, & Print Design Collateral

Tools:

Adobe Illustrator & InDesign

Description

As part of my role at Triangle Credit Union, I developed brand extensions for key products and services, including TCU GO and the Kids & Teen Club Accounts. I created logos and managed the design of all supporting print materials to align with the credit union’s overall brand.

TCU GO was designed to promote the credit union’s mobile and online banking tools. This sub-brand became especially important during the COVID-19 pandemic, when branches faced limited staffing and temporary closures.

The Kids & Teen Club identity was created to support youth checking and savings accounts. This included designing a logo and updating all related marketing materials to better engage younger members and their parents.