Role

Lead Designer

Project Scope

Sub-brand Development, Logo Design, & Print Design Collateral

Tools:

Adobe Illustrator & InDesign

Description

At Elbit Systems of America, I designed the Firefly logo as part of a sub-brand for the company’s communication amplifier product line. The visual identity was designed to reflect the product’s high-performance and tactical purpose.

I also led the redesign of the company’s data sheet system, including the Firefly line and over 100 other products, to ensure visual consistency and content clarity across print materials.