Role

Lead Designer

Project Scope

Marketing Campaign

Tools:

Adobe InDesign

Description

At Triangle Credit Union, we launched three marketing campaigns each quarter, with one designated as the primary focus. I led the design process for key deliverables across various channels, including in-branch posters, handouts, print ads, and social media graphics.

This gallery showcases my work on the primary campaign promoting the 40 Year Mortgage product. The materials highlight different aspects of the campaign, such as the extended loan term, our team of mortgage originators, and an educational webinar for first-time homebuyers.

As a Spanish speaker, I also translated campaign copy to ensure we effectively reached the local Hispanic community.

After ordering the final print materials from our vendors, I coordinated distribution to all ten local branches to ensure brand consistency across in-person and digital channels.